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Who We Are

Our Story

At the heart of Sequent Planning are people driven by a common purpose — sharing our financial knowledge and resources with you, so you can enjoy your life to the fullest.

Sequent investment advisor representatives have chosen a career in finance with the highest standard — what’s called a fiduciary duty, the obligation to act in the best interest of their clients. And with Sequent Planning, they choose to work with an organization that not only adheres to the fiduciary duty but also fully empowers advisors to do what’s right for you.

Sequent Planning is a Registered Investment Adviser (RIA), which is a firm registered with the Securities and Exchange Commission (SEC) and state regulators to provide financial and investment advice. That means we have the size, oversight and institutional infrastructure to provide stability you can trust.

What makes us unique is the combination of that big-company backing and highly personalized care of a small, boutique firm. (Not to mention our down-to-earth Midwestern work ethic and friendliness.)

Our commitment to thoughtful, client-centered planning continues to earn recognition. In April 2026, Sequent was named to USA Today’s Best Financial Advisory Firms 2026 list, a distinction based on independent industry recommendations and sustained growth in assets under management.

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Our History

Our History

Sequent Planning started in 2012 as a small RIA in Omaha, and in 2021 joined Senior Market Sales® (SMS), an Omaha-based independent marketing organization that supports thousands of insurance agents and financial advisors across the country.

The partnership is changing the marketplace. It aims to remove the traditional silos separating the insurance and investment worlds so that professionals can truly deliver comprehensive planning that addresses all of a client’s needs.

By combining SMS’ strength in insurance with Sequent’s strength in investments, SMS moves closer to its vision — to be consistently recognized as the premier provider of innovative consumer offerings for health and wealth planning.

Our Values

Sequent aligns with SMS’ vision and core values — all of which focus on doing what's right for you.

Sequent Planning Core Values

  • Collaboration
  • Accountability
  • Respect
  • Ethics
  • Service

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