I’m Heather Franklin, the Founder and President of Aspire First Financial — a firm built on the belief that financial planning should be personal, empowering, and holistic. After years in the retirement and insurance space, I expanded my vision to create something deeper: a practice that doesn’t just manage money, but helps people build futures aligned with their purpose, values, and legacy.
I don’t see my clients as accounts — I see them as families, dreamers, and decision-makers who deserve clarity, confidence, and care. Aspire First Financial offers comprehensive planning, including life and health insurance, annuities, and investment strategies, all designed to meet people where they are and guide them toward where they want to be.
But Aspire isn’t just a brand — it’s a reflection of who I am.
I lead with heart, faith, and a relentless commitment to excellence. I’m detail-oriented, people-focused, and always refining the way I show up — because I believe the small things tell the real story. I also believe in being real. Every lesson, every challenge, has shaped how I lead — with grace, grit, and gratitude.
When I’m not guiding clients, I’m pouring into the people I love — my husband Timothy, our three amazing children, and the family we’ve created beyond blood. I enjoy journaling, quiet coffee mornings, listening to leadership and faith-based podcasts, and spending time in nature to reset and reflect. My life, like my business, is rooted in purpose — and I’m grateful for every opportunity to walk with others as they pursue peace, prosperity, and something more.
Areas of Focus
- Retirement Planning
- Wholistic Financial Planning
- Women
Education & Credentials
Personal Interests
- Scuba Diving
- Volunteering in Community
- Quality Time with Famil